Why Advertise with Bayshore Broadcasting?

Bayshore Broadcasting is all of the above, and more.
We are uniquely positioned to connect existing and potential customers with your business on a very Local or Regional basis.

Put your message on "The Beach' and reach....

Bayshore Broadcasting makes it easy for you to economically reach "The New Muskoka" through all of their Radio properties

You can purchase any of our stations on their own at very economical rates or combine them with other Bayshore Broadcasting Stations to efficiently extend your reach into these lucrative markets.

Market Sizes A12+ (estimates) of the Beach Stations:

• Huron County 53,411
• Bruce County 60,185

The year round tourist audience of these stations provides additional reach beyond these traditional local market numbers.

104.9 the Beach and 98 the Beach are your cost effective communication medium. They allows you to deliver more messages, more often, to more people resulting in greater top of mind awareness for your business, product or service.

Coverage Map

Consider the following strengths, unique to Bayshore!

We are the best at what we do!

• Our News Centre is the largest newsroom in Ontario north of the GTA and has won the Byron MacGregor Award for Best Newscast, Small Market SIX years in a row!
• Our Creative Department has been recognized with a Crystal Award for excellence in radio creative.
• We have been recognized for our community service with three major Community Service Awards and one Honorable Mention from the Ontario Association of Broadcasters. (First Place Radio Small Market: "Bayshore's Healthy Tomorrows 2010" and "Hope for a Child's Future 2014" as well as an Hon. Mention for "Mix 106.5's 30 Deeds Done Dirt Cheap 2013"), and the Owen Sound Arson Fundraiser 2015.

We strongly support non-profit initiatives and other community events

• Coming Event listings and Community Calendar features, both on-air and online, are available at discounted rates for community groups and causes to build awareness.
• Non-profit Group Campaigns can take that awareness to the next level. These include:
  • 12 x 10-second announcements within the Coming Events or Community Calendar features on the station of your choice
  • 12 x 30-second commercial messages airing between Noon and Midnight on the station of your choice
  • Depending on advance notice, we may also be able to add ticket giveaways, on-air interviews, and additional live ad-libs for your event
• Full Station Event Sponsorships are also available. Your marketing rep can explain further how this would work for your event or organization - just ask!

We deliver the most important demographic for business success today - WOMEN ... BECAUSE RADIO UNDERSTANDS WOMEN!!

• 76% of women consider their radio station to be like a friend or even a best friend.
• 78% feel the radio station listened to most understands them, and better than their significant other (73%).
• They listen to improve their mood, for entertainment, to find out what’s going on and to make them laugh.
• 80% have at least one radio station they really connect with.
• Women love their favourite radio station more than Pandora, Spotify or Apple.
• 74% are driven to radio to discover what music is popular.
• 75% say when listening they often hear a new song.
• 87% tune in to hear the current hits.

Women feel understood and connected with their favourite radio station. It is like a friend, someone to communicate with, someone to deliver what they want to hear and someone they can trust. Radio has it all. Radio is what women want.

Sources: What Women Want 2017, Alan Burns & Associates/Strategic Solutions Research; Nielsen, ‘Female Connected Consumers in Canada’, August 2016; Numeris Fall 2016

Statistics on the power and influence of WOMEN in today's marketplace are astounding and undeniable.

• There are 5 distinct groups of women consumers - are you reaching all of them?
  • 7% are Emerging Consumers - Not working full-time yet but forming key spending habits
  • 10% are New Earners - With more discretionary income and described as "Canada's most powerful consumers"
  • 30% are Mothers with children under 18 - Their spending habits have likely changed dramatically due to household demands. They are the Chief Purchasing Officers of their households!
  • 22% are the Established - Women with no young children at home and lots of spending power.
  • 31% are the Silver Spenders - Women 55+, who have the highest average income and indulge most in leisure spending. (Globe and Mail)
    
    
• According to MasterCard and Environics Research Group... 96% of all Canadian Women living with a spouse or partner say they are the primary decision maker in household spending! 55% say they are the sole financial decision maker. (Marketing Daily)
• Women influence 85% of all car-buying decisions! (National Post)
• 58% of all Canadian women describe themselves as "spenders" versus "savers." (Marketing Daily)

We offer weekly advertising sponsorships to help you target consumers by attaching your brand to a unique feature

• These features put your business in the spotlight on an ongoing basis, helping to establish your products, your services, and your brand in the minds of consumers.
• Daily, weekly, or specialty contests (See our Contests page)
• Talk and interview shows (See our Talk Shows) News, sports, weather, business, or traffic reports (See our online News Centre) Many, many others! (See the On-Air tab)