Last Friday's (May 10) #BreakTheSilence19 social media campaign drew an estimated 25,297 social media engagements says Bruce Power.
The 4th annual awareness project aims to support people who live with mental health issues.
Because of the engagements Bruce Power donated more than $120,000 to local mental health initiatives that will support community members who live with mental illnesses.
The recipients include:
$40,000 to the Canadian Mental Health Association’s Grey Bruce branch for its Friends and Neighbours Club, Men’s Group, Ride Don't Hide event and other community programs.
$25,000 to the Westover Treatment Centre’s Recovery Support Program, which helps people overcome addiction and other issues.
$25,000 to mentallyfit, a movement aimed at presenting hope, education and a safe place for people struggling with mental illness.
$20,000 to the Grey Bruce Health Unit for the Youth Mental Health and Addiction Champion program.
$11,000 to the We Care SHARE event which aims to create greater awareness about youth mental health.
"Through this campaign, our community rallied together to show their support to those living with mental health issues or illness," says Cathy Sprague, Bruce Power’s Executive Vice President, Human Resources.
"Though our social media campaign is just one day, it’s our hope people will break the silence about mental health every day."
The #BreakTheSilence19 hashtag, was seen throughout a variety of platforms including Facebook, Twitter, Instagram and LinkedIn accounts.